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10 Ways to Revitalize Your Trade Show Marketing Strategy

You know that trade shows are an excellent way to connect with new customers, discover vendors and grow within your industry. However, it is easy to get stuck doing the same thing time and time again, and you know that if you keep doing the same thing you are going to get the same results. That’s why we want to help you revitalize your trade show experience. Here are 10 things you can do to mix things up—just for starters.

5 Important Metrics for Measuring Your Trade Show Marketing ROI

When you decide to put the time, money and effort into marketing through trade shows, it only makes sense that you would want to know whether all that you put into the show is worth it. While you can walk out of any show with a list of contacts, contacts are not the only measure of success—you need to take a hard look at results and of course your return on investment. Data can help you discover what worked, what didn’t and how you should proceed. Let’s discuss five of the most important metrics for measuring your trade show marketing ROI.

How to Turn Your Trade Show Booth Into a Lead Magnet

Being part of a trade show is exciting. Bringing visitors to your booth at a trade show is nice and meeting people can be enlightening. However, it is easy to forget that the purpose of participating in a trade show is to connect with potential customers and capture leads.

4 Common Trade Show Myths That Could Cost You Leads

Some businesses are plagued with misconceptions about the best way to promote themselves at events. Business owners or marketing teams may decide to pass up on ripe opportunities or execute in an off manner simply because they are ill informed.

Don’t Stop Measuring! 5 Ways to Measure Trade Show ROI

You made connections, captured leads and you’ve come home more charged up than ever about your business – but how can you measure the true ROI of your trade show appearance? Understanding the return you get on your investment helps you determine if a specific trade show is really worth attending and allows you to come up with some fresh new strategies for next time.

8 Ways To Include Twitter In Your Trade Show Plan

Twitter can be used before, during and after your event to help boost your visitor numbers, increase your leads generated and even help you make connections you might have otherwise missed. Incorporating Twitter into your strategy allows you to get engaged with attendees and provide up to the minute real-time information and engagement. Love to tweet but not sure how it fits into your trade show strategy? These are just a few of the ways you can use Twitter to promote your brand for your next show.

25 Cost-Saving Tips and Tricks for Trade Show Managers

The less you spend on your trade show booth, the better – for most small businesses, a conference or show is already an expensive venture. These tips will help you maximize your ROI without sacrificing booth quality or the trade show experience.

Trade Show Marketing: How to Boost Traffic, Leads and Sales

You’ve put plenty of time and money in your trade show booth, from the setup to the cost it takes to transport your team and even the downtime you’ll experience at work. If you’re not truly capturing enough leads or are just collecting business cards the old-fashioned way, you’re missing out. From using a tradeshow lead capture app to making valuable connections before and after the show, these tips will help you maximize your ROI from your next show.

Why Are You Exhibiting? Top 10 Measurable Trade Show Objectives

A trade show is a big investment for most businesses, but you can get the best return on the money you spend getting there by developing a strong list of measurable goals and objectives. From lead capture and brand awareness to spotting trends and keeping an eye on your competitors, here’s how to make the most of your next show.

Trade Show Exhibiting: The Only Checklist You Need

Think you’ve got everything checked off your trade show checklist?

Trade Show Marketing: Pre-Show Tactics That Will Triple Your Leads

Every show is different, but taking the time to plan out your trade show marketing efforts and connect with prospects before the event begins can pay off. The more appointments you book and buzz you build, the more prospects you’ll be able to interact with at the show. Incorporate some or all of these ideas in the months before the show to maximize your ROI for the event:

5 Best Ways to Follow-Up On Your Sales Leads

If you know anything about sales and marketing, you are aware that you need to capture leads. That is step one of the sales cycle. However, what are you going to do with those leads once you have obtained them? If you are not following up on them, you are letting all your hard work go to waste, and potentially allowing customers to slip away from you! Luckily, following up is not as difficult as it might seem to be. You just need a plan, some tools, and a little creativity. Most interestingly, you do not have to approach every lead the same way. Here are five things you should keep in mind as you follow up on those sales leads.

Alcatel-Lucent’s Trade Show Success Using QuickTapSurvey

Manish Punjabi (@mpunjabi2), the MEA Channel Marketing Manager of Alcatel-Lucent Enterprise, a global company offering over 500,000 customers advanced communications and networking technologies, recently wrote about his organisations experience using QuickTapSurvey for data capture at GITEX, the number one ICT trade event in the MEASA (Middle East, Africa & South Asia) region.

SolCuff and Springer Use QuickTapSurvey for Lead Capture at SXSW

SolCuff and Springer are just two amazing companies that used QuickTapSurvey at SXSW 2015 for lead capture. Here are their success stories from using our data collection abilities for lead capture at SXSW.

DJ Dave Productions Wows With High Tech Wedding Services

If you ask David Petry what his favorite thing about being a wedding DJ is, he’ll tell you about how intimate and personal his job can get.

Tennessee Titans: A True Paper to Digital Data Collection Success Story

The Tennessee Titans rely on QuickTapSurvey for lead capture at home games. The data collection app helps them attract fans with contests and giveaways on iPads. During the interaction, fans also opt into a sales nurture campaign that automatically triggers when QuickTapSurvey leads sync to their CRM. QuickTapSurvey helps the Titans drive fan engagement, grow the brand and put more season ticket holders in the seats. It’s a dependable, rock-solid, well-oiled machine. However, things weren’t always this easy.

What To Do With Your Leads After Returning From a Trade Show

A trade show is a great place to gather qualified leads—leads that are likely to turn into customers for your business. However, leads do not turn into customers without attention and care. What do you do with your leads after you gather them at a trade show? Here are eight ideas to help you move forward and get ahead. After all, you need to take advantage of the momentum you’ve built at this event!

5 Things You Need To Stop Doing At Tradeshows

Over the years, QuickTapSurvey has modernized the lead generation process for thousands of companies attending tradeshows around the world. And a question that keeps getting asked over and over is this: how do I calculate tradeshow ROI? The worst thing you can do is pay to exhibit without knowing exactly what you want to get out of the show. With that said, here are 5 other common mistakes people make at tradeshows.

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