Alcatel-Lucent’s Trade Show Success Using QuickTapSurvey

Manish Punjabi (@mpunjabi2), the MEA Channel Marketing Manager of Alcatel-Lucent Enterprise, a global company offering over 500,000 customers advanced communications and networking technologies, recently wrote about his organisations experience using QuickTapSurvey for data capture at GITEX, the number one ICT trade event in the MEASA (Middle East, Africa & South Asia) region.

Survey KioskManish went into great detail in his post, providing real education on how organisations can benefit from tablet based apps such as QuickTapSurvey to provide a measurable return on investment when capturing leads at trade shows. QuickTapSurvey has the competitve advantage of working offline to gather survey results alongside custom survey branding. People are eager to interact with new technology, QuickTapSurvey working within kiosks attract people to fill out surveys who would never use a clipboard.

Here is a screen shot of Alcatel-Lucent’s, iPad survey. Their branded welcome screen was created using our Image Display question type, available on the Advanced & Expert plans.

QuickTapSurvey Branded Survey Questions

Here are some excerpts from Manish’s article titled “Lead Gen & the RoI of Exhibitions” about using QuickTapSurvey to gather with their sales team:

After some research and trial, we narrowed in on QuickTapSurvey because of the easy use interface and affordable pricing.

The Day 2 morning briefing changed the game when the sales teams saw QuickTapSurvey’s easy to grasp analytics and reporting capabilities.

QuickTapSurvey reports showed us the types of visitors, opportunity values, highest lead catcher etc on a daily basis.

QuickTapSurvey was a hit. It reduced our lead capture process from 3 weeks odd to a few days.

At QuickTapSurvey we are always keen to hear what we do well and what we can improve upon. So thank you Manish for sharing your story with us, and for inspiring others to bravely abandon old ideas of antiquated technology and embrace new technologies that just make business sense.

Also published on Medium.

Deepa Christina Radh

Deepa Christina Radh

Brand & Community Manager at QuickTapSurvey
Keeping it fresh and engaging with all things content and community. Let's chat! Find me on Twitter @quicktapsurvey or email deepa@quicktapsurvey dot com
Deepa Christina Radh