If you ask David Petry what his favorite thing about being a wedding DJ is, he’ll tell you about how intimate and personal his job can get.
“We’re kind of like a distant family before the wedding day comes, so the bride and groom feel much more comfortable with us,” says Petry, founder of DJ Dave Productions in Houston, Texas.
The 15 employee company has been catering to the high-end wedding market in the Houston area for the past 10 years. DJ Dave Productions has quite the reputation having been recognized as one of city’s top wedding DJs by The Knot — the world’s largest wedding planning site.
But it’s not just the close relationship Petry and his staff form with customers that distinguishes their business, it’s also the high tech services they offer.
An example of this is their custom music request and photo app, which allows wedding guests to request songs and upload photos during the event. Guests are greeted with a card on their table explaining how to download his company’s custom app and the photos are later sent to the bride and groom via a cloud link.
“I haven’t seen anyone in our greater Houston market use that kind of technology,” explains Petry, who also notes that brides get their own online planning account to select music and timelines.
Soon, DJ Dave Productions will be offering a live streaming social media wall that allows wedding guests to upload videos and pictures to a custom hashtag (e.g. #JanetAndDaveWedding) and it will be shown live on a big screen TV or slideshow.
Being technologically savvy is something Petry says allows his company to service a high volume of customers compared to his competitors.
In order to get all those customers through the door, they use our QuickTapSurvey lead capture app — a modern solution that allows them to do extensive lead nurturing.
Petry and his staff collect all sorts of information from prospective customers at bridal shows and venue open houses using our app. They set up an iPad kiosk and collect details from couples such as wedding date, names, interested products and email addresses. Couples are asked if they want to opt-in for free wedding planning advice via email.
“It really sets the tone from the beginning that we are highly technological company, which the millennials just thrive on,” says Petry. “We used to collect the information manually on pieces of paper, but what a pain that was.”
Best of all, his company’s email marketing tactics and lead follow-up techniques are miles above their competitors. Petry doesn’t just let his email list languish after the bridal show or open house, but instead sends a series of automated emails after the event so that couples remember his company.
“We’re right on top of it, where other guys don’t know what to do with their email list,” says Petry. “Other wedding DJ companies simply aren’t following up.”
We’re proud to see DJ Dave Productions using our survey software in exactly the manner we recommend for businesses. They are a great example of how a small business can take technology to a whole new level, leaving larger competitors in the dust.
DJ Dave Productions is a Mobile DJ Entertainment & Lighting Production Services Company. We’re wedding entertainment specialists. We are unique in that we provide a very professional, personal, hands-on service that is customized specifically to each individual client to make their special day be fun, exciting, and memorable. It will reflect their individual personality and style.