Overview of the Market Research Survey Template
Are you looking to uncover actionable insights in terms of your product, how it’s positioned, who you are targeting, and the channels you are using to promote it? Conducting market research surveys can provide you with the deep insights you need to drive strategic action for your business.
Collecting market research can include a collection of phone interviews, focus groups, one-on-one interviews, and more. Here’s a great customizable market research survey template that you can adopt to collect research using any channel.
Why collecting market research is important
Market research will provide you with the strategic blueprint for your business needs and includes the four P’s:
- Product - How is your product currently perceived? What other needs can your product fill? What other markets can your product serve?
- Price - What should your product be priced at compared to the market, your competitors, etc?
- Placement - How should you distribute your product to ensure that your consumers can find it?
- Promotion - What promotional channels should you use, and what promotional tactics should you adopt to drive product adoption?
By conducting market research surveys, you’ll gain insights on:
- Issues that are blocking growth within your company
- Understanding of what drives your customers - and what makes them choose you over your competitors
- Determining unmet needs of potential new customers or segments that you can pivot towards to unlock growth
Say goodbye to printing hundreds of paper surveys, deciphering unclear handwriting, and manually re-entering data. QuickTapSurvey can help you create surveys like this market research survey template in just a few minutes. With over 35 question types and design customization, the opportunities are endless. Best part? Responses can be collected offline on tablets or kiosks Start using QuickTapSurvey to perform your market research today!
Start your free trial today, and gain access to our templates through the QuickTapSurvey app.