Net Promoter Score (NPS) Survey Template

This type of survey serves as an alternative to traditional customer satisfaction surveys, and allows companies to measure the customer's overall satisfaction and brand loyalty with just one single question.

Use This Template


What is Net Promoter Score (NPS)?

NPS is used across multiple industries and makes it easy to compare scores against competitors. Net Promoter Score (NPS) has been a trusted method of measuring customer loyalty for years. Ultimately, it is a gauge to see how likely a customer is to recommend your business to someone else.

Why is NPS Important?

This survey template is only two questions long, increasing the chances of full completion by customers. In a traditional customer satisfaction survey, a customer who is ‘satisfied’ does not necessarily translate to a repeat customer or a loyal customer. A NPS survey allows business managers to act on information and make any necessary corrections.

How NPS Works

NPS is measured using one simple question, “How likely are you to recommend our business to someone else?” Obviously the details of the question may change but the message is still the same. You want to find out if current customers will recommend your business. The concept behind NPS is rooted in customers being divided into three categories: promoters, passives, and detractors.

Customers answer on a scale from 1 -10. At the top of the scale, customers are very likely to recommend your business. At the bottom of the scale, customers are not at all likely to recommend your services.

Detractors (respond 1-7) - These are unhappy customers who are likely to switch to competitors. Worse they will warn other people not to do business with you.

Passives (respond 7-8) - These are happy customers, but they would still switch to competitors if a good offer presented itself. These customers could be transformed into promoters if you improved their customer experience.

Promoters (respond 9-10) - These are loyal customers who regularly use the your product or service and promote your business to others.

Calculating NPS

To calculate your overall NPS, you need to calculate the percentage of detractors and the percentage of promoters. Then subtract the percentage of detractors from the percentage of promoters.

Do you need a better way to measure customer satisfaction and brand loyalty?

QuickTapSurvey is a great tool for capturing NPS data from customers. Put aside your pen and paper surveys and get started building beautiful surveys with QuickTapSurvey today.

Perfect For:

Retail, Hospitality, B2C Businesses

Time to Complete:

3 minutes

Number of Questions:


Device Type:

Android Tablet or iPad

Net Promoter Score Features You’ll Love:

Convert Your Tablet into a Kiosk

If you would like to collect feedback unattended, embed your tablet in a kiosk enclosure.

NPS Professional Reports

Visualize your customer feedback into professional and shareable reports to analyze and take action on your data.

Net Promoter Score Custom Branding

Add your own logo, custom background images, and colors to your net promoter score survey to suit it to your brand.


Net Promoter Score Survey
1) Create Your Net Promoter Score Survey

Sign up for a plan and create your first survey online. You can start with this template or easily create your own in minutes with our survey builder tool.

2) Get the App for Your Tablet

Download the app on your tablet, sign in to your account and load your survey to start collecting customer feedback.

Net Promoter Score Feedback
3) Collect Customer Feedback

Collect customer feedback on your tablet. You can even mount your tablet into a kiosk for unattended collection.

NPS Survey Data
4) Analyze Your Results

Review and analyze your response results using our analytics features. Generate professional reports for sharing and analysis. Take action with your data to improve customer satisfaction.


Net Promoter Score Survey Insights:

Access Useful Reporting and Analytics Tools Through the QuickTapSurvey Web App

QuickTapSurvey makes it easy to view responses and act on your data. See your results in one spot on the web app and download your data in XLS or CSV format for analysis.

Generate numerous reports, including an Analytics report, an Active Kiosk report, NPS reports, and Satisfaction reports. Export professional PDF reports for distribution and review.

Find out more about what features are available with which plan on our compare plans page.

NPS Survey Report An NPS Report example for this survey template