Pre-show planning is the most complex of all and is the #1 determinant of trade show success. By the end of this section, you will have learned how to create a trade show plan, develop a marketing message and start your outreach program.
At-show activities bring to fruition all the hard work and planning you have done during the pre-show stage. By the end of this section, you will have learned how to schedule each day, make great connections, and get the most out of social media.
The post-show game plan wraps up your trade show activities and is focused on follow-up and results measurement. By the end of this section, you will have learned how to prioritize follow-up, measure what worked and what didn’t, and plan for next year.