Batman v Superman The Least Anticipated Spring Movie: Survey

The Batman v Superman movie released just a few short weeks ago was the least anticipated movie of the spring season, a new survey reveals.

The research was conducted by Toronto-based survey company QuickTapSurvey. Over 1,000 people worldwide — including the United States, Canada and United Kingdom — were polled prior to the release of several spring movies. Seventy-two percent of respondents were millennials aged 18-35.

Batman v Superman survey

Here are some of the key findings:

  • 44 percent of respondents chose Jungle Book as the film they were most excited about.
  • 36 percent chose Captain America: Civil War.
  • 12 percent chose The Huntsman: Winter’s War.
  • 8 percent chose Batman v Superman.

The data shows a correlation between public anticipation for the films and how positively they have been reviewed since their release.

For example, Jungle Book and Captain America: Civil War were the top two anticipated movies of spring and they have both been praised by movie critics since hitting the screens. People can’t stop talking about how effectively Jungle Book uses modern advances in technology like CG animated visuals. And the general consensus about Captain America: Civil War is that it is one of the best, if not the best, Marvel movies of all time.

Meanwhile, Batman vs Superman was the least anticipated movie of spring, and since its release it has been slammed by critics for its overuse of special effects and underwhelming storyline.

Movies aside, QuickTapSurvey also asked respondents general questions about the spring season to get a sense for what they were looking forward to and their overall feelings. Some of the results were a bit surprising:

  • Only 12 percent of millennials chose “dining on a patio” as their favorite spring activity.
  • A whopping 71 percent of people suffer from spring allergies.
  • Autumn is the most popular season followed by summer, spring and winter.

Check out a presentation of the survey below:

Anthony Neal Macri
Anthony Macri was an Online Marketing Manager at QuickTapSurvey in 2016. Have a story idea? Email us at marketing@quicktapsurvey.com