Montreal International Documentary Festival Uses QuickTapSurvey for Lead Capture

Founded in 1998, the Montreal International Documentary Festival (Rencontres internationales du documentaire de Montréal – RIDM) presents a selection of the year’s best documentaries from Canada and around the world for general and professional audiences. RIDM also organizes an impressive number of parallel events that promote films. The Montreal International Documentary Festival uses QuickTapSurvey for lead capture and to gather feedback from festival attendees.

lead capture

The Challenge

  • Replace clipboards and paper surveys for lead capture
  • Measure returning vs brand new festival attendees
  • Make it hassle-free for attendees to answer questions while waiting in line
  • Make it easy for volunteers to collect data

 

The Solution

  • Use QuickTapSurvey on iPads, spread across each festival venue
  • Design survey to capture leads and audience demographics
  • Use built-in question types with shortcuts for easy data entry
  • Train volunteers to use the platform with confidence

 

The Results

  • Volunteers learned to use the app with ease
  • iPads helped start conversations with attendees
  • User friendly interface increased response rates
  • Real-time analytics provided required marketing insights

 

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Also published on Medium.

Deepa Christina Radh

Deepa Christina Radh

Brand & Community Manager at QuickTapSurvey
Keeping it fresh and engaging with all things content and community. Let's chat! Find me on Twitter @quicktapsurvey or email deepa@quicktapsurvey dot com
Deepa Christina Radh