Infographic: What Is Bad Customer Service Costing Your Business?

Tony Hsieh, CEO of Zappos, knew what he was talking about when he famously said, “customer service shouldn’t be just a department; it should be the entire company.” The growth of social media and consumer power have changed the rules of competition forever. Now more and more companies recognize customer service as the “next competitive battleground”.

HelpScout in a recent survey broke down the true cost of bad customer service. Here’s the TL;DR.

  • 86% of customers quit doing business because of a bad customer service experience
  • 78% of online customers recommend the brand to a friend after a great customer service experience

So what are some things companies can do to improve customer service?

1) Ask the right questions to understand what’s important to customers. QuickTapSurvey can help here
2) Use tools to improve processes, listen and connect (CRM, online help desk, social media)
3) Hire people who love helping other people

What is bad customer service costing your business? Check out the infographic below.

bad-customer service-infographic

 

 


Also published on Medium.

Deepa Christina Radh

Deepa Christina Radh

Brand & Community Manager at QuickTapSurvey
Keeping it fresh and engaging with all things content and community. Let's chat! Find me on Twitter @quicktapsurvey or email deepa@quicktapsurvey dot com
Deepa Christina Radh