How to Convert Trade Show Leads Into Customers – Webinar Recap

Your trade show leads are just waiting to become customers — but do you know how to make that happen?

It’s not as easy as it sounds for small businesses. When is the best time to follow up? How often should you reach out? Phone calls, emails, text messages, direct mailings… what should you do and when?

Watch the below webinar that answers all of these questions and more.

You’ll learn how small businesses can attract leads from trade shows and convert them into customers using both QuickTapSurvey and Infusionsoft software.

Want an easy lead capture tool? Try QuickTapSurvey for free.

Try this easy lead capture tool. Use QuickTapSurvey.

During the webinar, small business evangelist Ramon Ray, discusses the three principles of Lifecycle Marketing (Attract, Sell, Wow), a system used by over 20,000 small business to generate sales. He provides tips on how to attract new leads, generate more referrals and turn customers into raving fans.

Ray stresses the importance of targeting your customers. Know who your target market is and know who they are not. If you try to sell to everyone, you will sell to NO ONE.

Read below for Ray’s quotes about Lifecycle Marketing and feel free to tweet them.

Whatever you're selling, first understand what stage your customer is in #tradeshows Click To Tweet

It costs six times more to acquire a new customer #tradeshows Click To Tweet

The winner at a trade show is the one who is constantly touching the customer #events Click To Tweet

See below for the slideshow presentation shown during this webinar.

Shereen Dindar
Shereen Dindar was a Content Manager at QuickTapSurvey in 2015 and 2016. Have a story idea? Email us at