Ciroc Vodka Uses QuickTapSurvey for Retail Audits and On-Site Surveys

Ciroc Vodka is a U.S.-based spirits brand that specializes in vodka imported from France. Ciroc wanted the ability for untrained staff to collect large amounts of information effortlessly as part of their retail audits. It was important that management was able to view the data in real-time and use key findings to prepare a growth strategy. After using QuickTapSurvey, it became clear that no other retail audit and on-site survey tool could compare.

Want an easy audit survey tool? Try QuickTapSurvey for free. Ciroc Vodka

The Challenge

  • Replace paper forms used for retail audits
  • Cover a large geographical area in a short time frame
  • Gain insight into brand’s retail positioning in relation to major competitors
  • Reduce time and effort to prepare and present survey findings
  • Ensure smooth adoption for surveyors

The Solution

  • Use the QuickTapSurvey iPhone app; standardize how data for retail audits is collected
  • Assign survey to multiple teams for faster completion
  • Design robust survey to capture accurate, reliable data points
  • Use system generated reports to identify key findings
  • Train staff quickly using abundant tutorials, support resources

The Results

  • Survey design was quick; question types perfectly matched learning objectives
  • Friendly interface resulted in record completion time (180 site visits in less than 1 week)
  • Graphical reporting in addition to spreadsheets made data more meaningful
  • Response data led to preparation of growth strategy report for chairman
  • Overall satisfaction led to further expansion into six new cities

ciroc vodka


Also published on Medium.

Deepa Christina Radh

Deepa Christina Radh

Brand & Community Manager at QuickTapSurvey
Keeping it fresh and engaging with all things content and community. Let's chat! Find me on Twitter @quicktapsurvey or email deepa@quicktapsurvey dot com
Deepa Christina Radh