AGO Uses a Visitor Research Survey to Collect Insights

The Art Gallery of Ontario (AGO) is among the most distinguished art museums in North America with more than 90,000 works of art. The art gallery uses QuickTapSurvey to administer a quantitative visitor research survey in an iPad. Staff members intercept visitors with the survey to collet data that informs programming and exhibition decisions.

Keri Ryan, associate director of interpretation and visitor research, is particularly impressed with the tool’s ability to analyze and interpret visitor data while reducing the time required for manual data entry. Scroll below to see exactly how Ryan and her team benefit from using a visitor research survey.

AGO
Related: How the Indianapolis Museum of Art uses visitor feedback

The Challenge

  • Find a modern tool to administer a quantitative visitor research survey.
  • Avoid using paper and reduce errors due to manual data entry.
  • Provide researchers with a streamlined and easy to use tool.

The Solution

  • Use QuickTapSurvey on an iPad to intercept visitors as they exit an exhibition.
  • Allow researchers to engage with visitors through an interactive survey experience.
  • Instantly generate graphical reports and charts to easily interpret data.

The Results

  • The attractive survey screens appeal to visitors and increase the response rate.
  • Significant time and energy is saved by eliminating manual data entry.
  • Survey results directly inform programming and exhibition decisions.

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Shereen Dindar
Shereen Dindar was a Content Manager at QuickTapSurvey in 2015 and 2016. Have a story idea? Email us at marketing@quicktapsurvey.com