Survey softwares are effective tools that can help you gather data for market research, customer feedback and even patient satisfaction– whether online or offline. Thankfully, you don’t need to be an expert to create compelling surveys that’ll help you learn more about your respondents and how to improve your products or services. Apply these simple tips to make the most out of your survey.
1. Make every single question count
Ensure that each question will provide you with information you need to grow your business. To do this, first determine what you want to gain from your survey by distinguishing what data you need to collect. Only THEN should you begin your question writing process, assuring that each question plays an important role in the survey. Before you finalize the questionnaire, review the questions one last time with you survey goal in mind. Revise as necessary.
2. Create clear and concise questions
You want your questions to be easily understood in a few seconds by your participants. You don’t want them to lose interest, nor do you want your surveyor to have to spend their valuable time continuously going over the question only for them to drop-out. For this reason, it’s also a good idea to avoid compound questions. Ask one question at a time, and keep them short and to the point.
3. Check your bias at the door
We understand that this is much easier to say than to do, but interjecting even a word or two that reflects your opinions will likely contaminate your data and cause your results to be less than honest. A tool you can use to help avoid any bias is using the randomization option for multiple choice question types through your chosen survey software. By rotating the answer-order for different respondents you can get authentic data, since leaving the same answer at the top of the list for every respondent has proven to influence data. Further, running a general test-drive of your survey will allow for you to catch any problems before you formally distribute it, ensuring that your survey doesn’t steer respondents into a particular direction.
4. Avoid yes/no questions
Yes or no questions are limited in what they can tell you. You’ll learn a lot more by simply replacing them with questions that ask “how often”, “how much” and “how likely”.
5. Use the funnel technique
Start with more broader questions and progress towards the more complex ones. Initially, ease your respondents way into the survey by introducing them with general questions that are easier to answer, allowing them to acquire a feel for the survey. Place more difficult questions in the middle, in terms of questions that respondents must truly think about before answering – keeping the use of specificity in mind to explore the customer’s thoughts more deeply. Finally, resume to using broader questions again at the end of the survey that are of general-interest. However, these closing questions should include demographics such as age, zip code or more classifying questions.
6. Make use of response scales
Whether the survey software provides sliding scales, star ratings, satisfaction ratings or net promoter scores, use these tools to gather even richer data. You can learn about the intensity of respondents’ attitudes towards certain aspects of your products or services, also giving off a good impression to potential customers that fulfilling their needs is your priority.