For most small and medium sized businesses the decision to use customer feedback surveys is not taken lightly. The financial investment company owners make in finding the right survey tool and administering it correctly is a significant one.
So it stands to reason then that businesses should ensure they are asking the right types of questions that provide insight into how their business is performing and how it can improve. After all, they’ll want to achieve the highest possible ROI off their surveys, while attracting new customers and ensuring repeat customers.
Read more about the five types of questions that businesses should be asked in customer feedback surveys.