Customer service excellence has always been important to a business. However in today’s competitive culture, it has become an essential business function. It makes perfect sense when you consider social media – people everywhere love to go online and talk about the products and services they enjoy, and the companies behind them.
The customer experience is the next competitive battleground – Jerry Gregoire, former Dell CIO
Another reason to invest in customer service is your bottomline. According to the New York Times, 65% of all new business comes from referrals. Experts have determined that there is a direct correlation between how satisfied your customers are and their willingness to stay loyal to your brand. So, the better you are at customer service, the more your customers and their friends are going to buy from you.
Here’s a list of the 10 best customer loyalty and retention quotes I could find. Have I missed any? Let me know your favourites in the comments below.
Customers may forget what you said but they’ll never forget how you made them feel.
Do what you do so well that they will want to see it again and bring their friends.
– Walt Disney
Choose to deliver amazing service to your customers. You’ll stand out because they don’t get it anywhere else.
– Kevin Stirtz
Courteous treatment will make a customer a walking advertisement.
– J. C. Penney
Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.
– Chip Bell
The purpose of a business is to create a customer who creates customers.
– Shiv Singh
Always keep in mind the old retail adage: Customers remember the service a lot longer than they remember the price.
– Lauren Freedman
Being on par in terms of price and quality only gets you into the game. Service wins the game.
– Tony Allesandra
One customer well taken care of could be more valuable than $10,000 worth of advertising.
– Jim Rohn
Revolve your world around the customer and more customers will revolve around you.
– Heather Williams
Also published on Medium.