Online Surveys vs Focus Groups: How to Make the Right Choice?

By on January 27, 2017

There are many ways to collect data about your customers. Two of the most popular are online surveys and focus groups. While online surveys are relatively new (after all, the internet has only been a significant part of our lives for around 20 years,) focus groups, have been used since the second world war—and potentially even before that. However, just because focus groups have a longer history doesn’t mean they are necessarily the right choice for your data collection needs.

We’ve gathered some information to help you make the right choice.

online surveys

Convenience

When it comes to the people participating, what sounds easier: logging on to online surveys or driving to a set location and giving up a significant amount of time to take part in a focus group? Because if it is more convenient to join in a survey, you may be able to get a wider range of participants too.

Flexibility

The flexibility aspect of a focus group versus a survey is one worth debating. Yes, a focus group can be pretty flexible. After all, you can conduct face-to-face data collection, or you can lead segments where responses are kept private. However, today’s online surveys are just as flexible and confidential. Also, you can utilize a combination of both an online and offline survey app as appropriate to extend your reach and obtain the information you require for your particular task.

Reliability

While a focus group allows you to get “down and dirty,” and discuss issues with a few people, the hard truth is that you will always have a minuscule sample size. When you use online surveys, you can gather information from a vast number of individuals. This gives you a much higher reliability factor.

 

 

You might also like

Guest Post: Survey Progress Bars — Are They In Or Out? If you’re a regular blog reader, you might remember my last post where I discussed the optimal survey length. It's something to think about when you d...
5 Reasons Why You’re Losing Customers (And What You Can Do About It) There is nothing more terrifying to a company, from the smallest mom and pop startup to the largest international firm than losing customers. While ne...
Trump vs Clinton: Massachusetts School Predicts 2016 Election Results It's been hard to talk about anything but the election today. This is particularly so at Barnstable High School - a 8-12 public school in Massachusett...
Customer Service Chatbots Are The Future: Here’s Why You Should Use Them If you've been paying attention to the news, you'll know that customer service chatbots are all the rage. It seems you can't go a week without hearing...

Also published on Medium.

FacebooktwitterredditlinkedintumblrmailFacebooktwitterredditlinkedintumblrmail
Deepa Christina Radh

Deepa Christina Radh

Brand & Community Manager at QuickTapSurvey
Keeping it fresh and engaging with all things content and community. Let's chat! Find me on Twitter @quicktapsurvey or email deepa@quicktapsurvey dot com
Deepa Christina Radh
Customer Service
5 Ways to Avoid Potentially Disastrous Customer Service Fails

At the core of every business plan and mission statement is the goal to always meet the needs and exceed...

Close